I recently went for the launch of Wills Lifestyle store in Ambience Mall, Gurgaon.
With the opening of new store, they also launched their Autumn/ Winter '16 collection for both men and women.
Before I tell you what all happened at the launch, I would like to show what I wore for the event. ;)
Women's collection had variety of garments which can be worn as formal, casual and party wear. They had a special signature collection which included outfits designed by Pankaj & Nidhi,Ritu Kumar, Rohit Gandhi- Rahul Khanna.
For men, the collection had a lot of garments for semi- formal as well as casual outings. While the pants had mostly earthy tones, the shirts section was full of prints.
Apart from this, there were a lot of interesting elements at the launch :-
1. 3D Virtual Reality Glasses - An eye gear that was used to showcase the latest collection.
2. Virtual Trial Room - A screen was setup where people can try the clothes virtually. Yes, you just have to stand in front of the screen, swap garments and see what looks best on you without even going through the hassle of trying.
3. Selfie Mirror - A screen where one can take selfie or can have 360 degree view of their outfit using the video.
4. Flying Fashion Show - They saved the best for the last, the latest collection was showcased in the mall where mannequins were lifted up in the air with help of drones.
In all, the event was full of surprises and technological gimmicks!
Love